April 2, 2024
Transform static images into interactive experiences with our new hotspots feature. Now available for syndication
2024 Technical Consumer Goods (TCG) Outlook
February 5, 2024
Navigate uncertainty and focus opportunities in the TCG (home appliances & consumer electronics) market.
Glimmers of hope for the 2024 T&D market
January 4, 2024
In 2023, recovery fell short of expectations, but optimism returns for the global Consumer Technology and Durables market in 2024. Explore our latest insights before CES.
To Sell Sustainability, Product Attributes Are Crucial
December 6, 2023
Check out our new article on sustainability attributes in Dealerscope's December issue!
Meet us at CES 2024!
November 30, 2023
Get one-on-one guidance on elevating your online product catalog with powerful content from our eCommerce experts.
Client spotlight: Seiko Instruments
November 9, 2023
We are delighted to collaborate with Seiko Instruments to amplify both basic and enhanced product content for their extensive product catalog. Read more about our partnership!
We'll be at the ISSA Clean Show!
October 31, 2023
Catch us November 13-16 in Las Vegas, feel free to email our team to schedule a meeting.
Eager to showcase your sustainable edge?
October 18, 2023
See a list of eco-friendly certifications and product attributes that Etilize clients display on their product pages.
October 3, 2023
The holiday season is the most important sales period for online brands, retailers, and distributors. Join experts from GfK as we help you strategize and prepare.
People & Planet Day | GfK & NIQ
September 22, 2023
Winning E-Commerce in 2023: A workplace solutions guide to e-comm success
September 7, 2023
NIQ: Top 5 trends to monitor in 2024
August 15, 2023
The Rise and Rise of Sustainability
July 27, 2023
NIQ and GfK together offer the Full View
July 11, 2023
Sustainability: a core driver in the Tech and Durables market
June 22, 2023
Driving eComm Retail Innovation
June 22, 2023
June 1, 2023
Driving eComm Retail Innovation
May 19, 2023
April 25, 2023
From Green to Glam: Where consumers sit on the sustainability spectrum
April 11, 2023
March 16, 2023
Sustainability: Plugging into a Purpose-Powered CES
March 9, 2023
ODP partners with City of Hope
February 24, 2023
What can you do to take your eCommerce to the next level?
February 21, 2023
Why Slow Motion Really Does Help Sell Luxury Goods
February 9, 2023
January 20, 2023
Watch GfK's Consumer Outlook to get a head start on 2023 and check out pictures from Etilize's CES attendance in our latest newsletter.
When Accessibility Becomes Second Nature
January 3, 2023
How does accessibility affect online tech retailers? Etilize's Dealerscope byline explores the pitfalls of disregarding accessible features in a time of "purposeful commerce".
Success story: How HP uses GfK's consumer intelligence
December 8, 2022
HP relies on gfknewron Consumer intelligence to gain insights to inform both their short-term tactical actions and strategic medium to long-term decisions. Read about their success here
Interest in sustainable IT products growing, says TCO
November 14, 2022
TCO has certified over 1,000 products since introducing Generation 9 of it's certification program, exceeding the previous generation's rate significantly.
Come see us at CES | January 5-8 2023
October 27, 2022
CES is the most influential tech event in the world — the proving ground for breakthrough technologies and global innovators.
October 20, 2022
Learn how S.P. Richards helps resellers gain a competitive advantage, what's new on SpexAccess, and more in our latest newsletter.
Recording: Enhanced Product Content at ADI
October 5, 2022
ADI now features the ability to add A+ content to your listings. Learn about the benefits and where to get started in this recorded training session.
Ingram Micro launches Xvantage platform
September 22, 2022
Xvantage, an AI-powered platform, personalizes the experience for partners and helps them focus on creating solutions.
Webinar: Enhanced product content at ADI
September 8, 2022
Join GfK Etilize and ADI as we uncover how to leverage the ADI content system to increase your sales and conversions.
August 10, 2022
Join GfK at this year's Insights Association IDEA Forum to learn how GfK helped Microsoft's market research techniques become more inclusive.
Update: List your A+ content on all Ingram Micro sites
July 22, 2022
IM resellers can now further improve the customer shopping experience through including A+ product content. Get started today!
Guide: Brand purpose messaging that resonates with consumers
July 7, 2022
In GfK's newest guide to brand success, you'll learn how purpose ads compare to traditional ads in their ability to capture & hold viewers' attention.
Buffalo Americas webinar recording
June 14, 2022
If you didn't get a chance to join our recent webinar, we took a look at how our product content makes Buffalo sales reps' jobs easier. Watch the recording here.
US B2B ECommerce will reach $3 trillion by 2027 - Forrester
June 10, 2022
Read Forrester's 5 year B2B eCommerce forecast and compare how your business is positioned in the eCommerce sector. Etilize can give you the tools to succeed.
The Power of Personalized Online Shopping
June 1, 2022
The latest trend data from GfK Consumer Life shows that over half of global consumers like the idea of technology that “knows” them, do you agree? Check out our newest article on Dealerscope.
Webinar: How to Optimize Your Best Buy Product Listings | June 23rd 1pm EST
May 23, 2022
We will be joined by Joel Leblanc, Senior Analyst at Best Buy, to discuss Best Buy's optimal content goals and best practices for vendors.
Webinar with Buffalo Americas | June 9, 3pm EST
May 17, 2022
Brian Hayes, Lloyd Wood (GfK Etilize) and experts from Buffalo Americas will be discussing the eCommerce consumer journey as it relates to sales opportunities. Register to join the discussion!
GfK's Decode the Future 2022 | May 19
May 10, 2022
Join powerful guest speakers from Beats by Dre, Salesforce, Forrester, and more to learn how to manage risk and unlock opportunities in today's turbulent markets.
GfK Etilize powers ADI website changes
May 3, 2022
Etilize completed a project with ADI US that expanded their data capabilities. The update allows customers to view thousands of new product resources to assist them in making purchase decisions.
Webinar: A Diversification Play You Can't Ignore
April 19, 2022
Hosted by the IOPFDA, this webinar will dive into best product diversification practices to accommodate today's dynamic consumer. Join on May 11!
GfK's Consumer Technology and Durables Report: Second Edition
April 8, 2022
The newest Consumer Tech and Durables report focuses on macro-trends impacting the industry and strategies to successfully navigate 2022. Learn what consumer lifestyle shifts are affecting your business.
Webinar: Beyond the Purchase Journey
April 5, 2022
On April 13th, join GfK's Neal Heffernan to discover how brands and retailers can tap into a variety of data streams to capture a multidimensional view of their customers.
GSA prepares for next stage of Commercial Platforms Initiative
March 23, 2022
GSA is looking to expand industry participation in future program contracts by adding ecommerce sites such as Office Depot, Staples, and Grainger.
GfK Etilize at BSA Education Summit in Orlando
March 18, 2022
Expert Brian Hayes will be taking the stage at the BSA Education Summit on 3/23. Learn how to differentiate yourself in the ecommerce space and increase speed to market.
Retail Innovation Conference & Expo | May 10-12
March 15, 2022
Collaborate with attendees and hear inspiring presentations on ecommerce, omnichannel strategy, and digital marketing at RICE 2022.
GfK's Women of the World Report
March 8, 2022
In honor of International Women's Day, this insightful report from GfK provides a comprehensive look at women's behavior as consumers. Download a copy to discover more.
Webinar recording: Best Practices for E-Commerce Product Content
February 28, 2022
In case you missed our webinar with the IOPFDA, we gave the audience in-depth tips to raise their ecommerce conversions and had fun while doing it! Click here to access the recording.
GfK sponsors 2022 CMA/SIMA Conference
February 22, 2022
GfK is a sponsor of the 2022 CMA/SIMA Conference (Category Management Association and Shopper Insights Managements Association). Our colleague Neal Heffernan will present a demo/product feature at our booth covering the new Shopper Connect solution.
NASA SEWP Industry Provider Training
February 9, 2022
The NASA SEWP Program Office manages government-wide IT products and services contracts that enable NASA and all Federal Agencies to achieve their goals. This beginner learning session will address how you can become a SEWP industry provider.
Webinar: Best Practices for E-Commerce Product Content
January 31, 2022
With over 300 million consumers expected to shop online this year, the stakes could not be higher. Are your ecommerce product listings ready? Join GfK Etilize and the IOPFDA to learn how you can take your sales to the next level.
GfK's Consumer Technology and Durables Report
January 15, 2022
Using trends and consumer insights from 2021, this report provides in-depth analysis of how Tech and Durables leaders can thrive in 2022. Are you prepared for what's to come?
December 1, 2021
Interact is GSA’s online platform that aims to help federal customers build relationships and collaborate with industry partners. The site has various community boards to facilitate discussions across a variety of trending topics.
Becoming a brand your consumers trust: The DTC Model
November 11, 2021
Developing the direct-to-consumer (DTC) channel has become critical for brands, especially over the past year. Listen to GfK Etilize’s Lloyd Wood and Geekspeak Commerce’s Isaac Wanzama explain why DTC works so well and what tips they have for evolving your brand.
November 1, 2021
GfK Etilize and D&H present this online learning session to cover the differences between D&H Setup Simplified and GfK SpexAccess, and how these tools can optimize product sales.
Webinar: Leveraging the Direct-To-Consumer Playbook
October 5, 2021
Podcast: The future of cookies
October 1, 2021
Podcast: How to increase your eCommerce traffic (a checklist)
September 15, 2021
Whitepaper: Optimize Your Digital Showroom
August 15, 2021
Podcast: How to optimize eCommerce and boost sales
April 1, 2021
Point of Purchase Episode 5: All in the Details
March 1, 2021
5 reasons why a Marketing Mix Model is relevant today
January 8, 2021
January 8, 2021
GfK was founded as Gesellschaft für Konsumforschunge.V.(gfk) in 1934 by professors Dr. Vershofen, Dr. Erich Schäfer and the later Chancellor Dr.Ludwig Erhard. Since then, we have takes our love for research and bought it to power our AI-enabled marked intelligence...
April 27, 2020
GfK Etilize provides optimized product content to the growing set of Office Depot Federation dealers. List and optimize your product content on Office Depot Federation sites. Office Depot Federation is rapidly expanding its dealers and content. GfK can syndicate your...
How to navigate external shocks like COVID-19 and come out on top
March 23, 2020
Events like COVID-19 cause disruption on multiple fronts – but spotting the early indications within the noise can turn chaos into success. How do you quickly tune in to pertinent, timely business intelligence, so that opportunities and risks are seen early and...
5 Questions With D&H Distributing Co-President Michael Schwab
February 11, 2020
D&H Distributing co-president Michael Schwab talks about the surprising turn in device sales, the growth in cloud, and where the tech distributor is headed in 2020. By O’Ryan Johnson CRN ‘No Shortage Of Opportunity’ This past year saw D&H Distributing hit a...
December 11, 2019
WB Mason enriches its catalog with GfK product content including rich A+ content. The optimized product pages are a win for WB Mason’s customers who receive the best possible shopping experience. Rich content helps increase conversions 3-10%. Contact us to learn...
Ingram Micro selects Gfk Etilize as partner for product data taxomony
October 1, 2019
Move strengthens 10-year relationship between tech product distributor and content provider
September 15, 2019
In GfK report, consumers embrace subscription services, AR as shopping tools Smart speakers generate less enthusiasm among shoppers in new FutureBuy® research
5 mistakes eCommerce sellers make & how to get it right
September 1, 2019
Every eCommerce seller knows that when it comes to selling products online, content really is king. When consumers cannot hold a product in their hands, top-quality content can bridge the gap – through rich information, pictures, videos, and more. Optimizing online...
ISG, Trimega, and Pinnacle Dealer groups agree to merger
May 30, 2019
Good news for the independent Dealer Channel. The boards of the three leading US office products dealer groups have approved their merger and confirmed key details of the new entity. The directors of Independent Suppliers Group (ISG), Pinnacle Affiliates and TriMega...
Data Protection, GDPR and Information Security
May 17, 2018
What does data protection, privacy and security mean for us? We protect the things we really care about - and that’s why managing data in a safe way is a top priority at GfK.
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