Product Content Management - Turnkey Solution for Brands to Manage Product Data

How GfK Etilize solves your content challenges

GfK Etilize eliminates your main content challenges by using a standardized storage taxonomy. This allows brands to manage content in one place while also making it easy to provide content to your distributers and resellers in a format that they can accept.

Product Content Management - Turnkey Solution for Brands to Manage Product Data - GfK Etilize

Partnering with businesses of all shapes and sizes

It’s important that our business reflects the true picture of today's diverse market landscape. That’s why we welcome partners of all shapes and sizes, from global, online and offline players, to a specialist focusing on one local town, city or region, and everything in between. We also welcome distributors, data houses, platforms, payment systems and other organizations that collect sales data.

GfK Etilize's Content Lifecycle

Create

Enhance

Manage

Syndicate

Review

Create

Include your products in the world’s largest content database.

We can accept your content in any format and create it in a schema (taxonomy) optimized for storage and transformation into more than 45 markets and 26 languages.
Enhance

Enhance your data by adding rich content elements
We can take your content in any format and create it in a format (taxonomy) optimized for SEO, and then do the mapping work for export to your retailers in their unique template(s).

Create highly-structured product content using our WYSIWYG tools. Define and build Rich Product Content that shows your products features in the best possible light. Add multiple rich media elements including multiple high resolution images, enhanced overview (A+) pages, comparison charts, 360 product views, multiple videos, and product tours to all of your products.
Custom product titles

Enhanced overview (A+) pages

360 spin images

Multiple videos

Augmented reality/3D Models

Hotspot images

Comparison charts
Manage

Better manage your data in all of its languages and formats.
Turn your data into consistent, optimized content through an easy to use online product content management tool. This includes all structured content, as well as enhanced content elements like unstructured data, image galleries and videos all in one place.

After initial creation, edit your product content to keep it accurate and complete. Many times there are changes that are required to be made to product features and benefits. Backfill attributes that were not available at the time of creation or update attributes that have changed using GfK’s SpexAccess portal.

Updates include:

Add or Update Attributes

Include Multiple Images

Edit in Bulk

Easily identify deficiencies
Syndicate

Automatically share content to our network and beyond

We automatically syndicate your new SKUs and updates to thousands of retailers who are part of the GfK Network. Additionally, we can push your product content to many of the world’s largest retailers, marketplaces and distributors, using their customized content API’s.

See below for some of the brands we syndicate to.
Review

Adjust strategy based on performance

Monitor trends and analytics that help you adjust your e-commerce strategies. We provide you with the usage data that you need to make informed decisions on how and where you spend your marketing dollars.