Who We Are

Established in 2000, GfK Etilize has been a trusted provider of essential product data and solutions to manufacturers, distributors, and retailers worldwide, empowering their eCommerce endeavors. With an extensive database of over 20 million SKUs in multiple languages, Etilize proudly stands as a global leader in delivering high-quality and structured product data. Our team, fueled by decades of eCommerce expertise, is truly passionate about optimizing product content for our clients. GfK Etilize’s production facility holds the ISO 9001:2015 certification, ensuring top-notch quality and reliability.

For over 89 years, GfK has earned the trust of clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.