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Optimize your product content on MaLabs

Improve your bottom line by providing engaging content for MaLabs
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How to sell more on MaLabs sites

The GfK Etilize Solution

GfK Etilize delivers a robust connection to MaLabs that enables the flow of highly accurate and complete product content from the Etilize CMS (Content Management System) to the MaLabs platform. This data includes:

  • Product descriptions
  • Feature benefits
  • Product attributes
  • Rich media elements

Product data is often visible on MaLabs within minutes.

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Hands-Free Content Syndication

MaLabs maintains a comprehensive data schema for all of its products. Let GfK Etilize create and maintain the required mapping from our product schema to MaLabs's, lifting the burden from your local teams.

Automated Updates

 

From the creation of a new listing to the update of an existing listing, GfK Etilize provides multiple trigger points to keep your product content up to date and accurate. Updates can be triggered based underlying content changes which will ensure consistently relevant product content.

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Reporting & Support

 

You will always know the status of your listings. GfK Etilize provides you updates and visibility on where your products are within the syndication process. Our support team will guide you through the process and are always available to answer any questions you may have.

What are the benefits?

GfK Etilize + MaLabs - Enhance your products and sell more on MaLabs

Faster Time to Market

Get your product listed on MaLabs's sites in days instead of weeks or months. Updates to existing products are often realized within minutes, allowing your products to be marketed with complete and accurate product data.

GfK Etilize + MaLabs - Enhance your products and sell more on MaLabs

Increase Conversions

GfK Etilize increases MaLabs shopping relevancy and conversions by presenting your products with the benefits and detail required by consumers to make an informed buying decision.

GfK Etilize + MaLabs - Enhance your products and sell more on MaLabs

Fewer Returns

Reduce the amount of returns by providing complete and accurate product data. Ambiguity on a feature or benefit may lead to a costly return of your product. Etilize ensures that all required attributes are provided to MaLabs resulting in a comprehensive product listing.

How does it work?

 

Icon_1Supply a list of the products you wish to submit to MaLabs to the Etilize team with any optional custom content you want to include (descriptions, marketing text, feature benefits).

 

Icon_2GfK Etilize will upload the product content to MaLabs by creating a new listing or updating an existing listing. All product content including images is supplied to MaLabs in their required formats.

 

Icon_3MaLabs acknowledges the receipt of the new content and pushes it live and GfK Etilize provides you a detailed log of the content submitted.

Enhance your content on MaLabs now

From conception to integration with GfK Etilize.